Pure Red Gold

Pure Red Gold brings the authentic taste of Persia to the heart of Abu Dhabi. We are passionate curators of Iran's finest culinary treasures.

Our journey began with a simple mission: to share the unparalleled quality and rich heritage of Persian delicacies with the discerning palates of the UAE. From the world's finest saffron to hand-picked pistachios, traditional confectionary, and authentic Persian ice cream, every product in our collection tells a story of centuries-old craftsmanship and dedication to excellence.

Located in the prestigious Nation Towers Mall, our boutique kiosk and flagship store offer an immersive experience that celebrates the art of Persian gastronomy. Each visit is a sensory journey through the spice routes of ancient Persia, where quality meets tradition in perfect harmony.